Well this was unexpected
Under Armour, hot on the heels of nabbing Andy Murray, have now added probably the greatest sportsman who ever lived to their list of clients.
ESPN’s Darren Rovell tweeted this video today
Under Armour will announce today it has signed Muhammad Ali https://t.co/HTG2fDd4Is
— Darren Rovell (@darrenrovell) February 18, 2015
Rovell goes on to explain in this post that Under Armour will make a range of Ali branded and inspired goods after agreeing a deal with the company that owns the rights to Ali’s estate and licences, Authentic Brands Group.
A T-shirt will be launched today, with lifestyle clothes to follow next month, More training based items will be launched before the end of the year.
“We are truly flattered to have Under Armour pay homage to Muhammad in such a significant way,” Ali’s wife, Lonnie, said in a statement. “We see in the Under Armour brand a similar spirit and drive that pushed Muhammad to be such a groundbreaking force.”
We have a feeling these items will sell very well indeed.
