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Video: 18,850 pairs of denim turn Levi’s Stadium into an actual ‘Field of Jeans’

Published 18:41 24 Nov 2014 GMT

Updated 18:43 24 Nov 2014 GMT

Conan Doherty
Video: 18,850 pairs of denim turn Levi’s Stadium into an actual ‘Field of Jeans’

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If you build it, they will come.

The alternative ending for Field of Dreams has just been released and it is not what you expected. A fantastic charity campaign saw Bay Area residents in California  donate 18,850 pairs of denim jeans to Goodwill and they were lined on the pitch of Levi's Stadium for a stunning awareness campaign by Levi's themselves. The ground, currently used by the San Francisco 49ers, was turned into a 'Field of Jeans' as the grass was smothered spectacularly in denim and you can watch all of the 16 hours work unfold - excuse the pun - before your eyes in this brilliant video. Levi's® Field of Jeans™ from Levi's® Stadium on Vimeo.

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Video: 18,850 pairs of denim turn Levi's Stadium into an actual 'Field of Jeans'