As marketing campaigns go, this is pretty awesome.
Too often it's the bog-standard press release and plain imagery but Littlewoods Ireland are pulling out all the stops to mark their new top tier partnership with the GAA.
Littlewoods, Ireland's leading online department store, has signed a three-year deal that sees them become a sponsor of both the All-Ireland Senior Hurling Championship and National Camogie League until 2019.
https://twitter.com/SportsJOEdotie/status/806200904001212417
Projections of what some of the gear will look like were shone brightly and unmissably at Barnardo Square and then up to Croke Park, with projections also scheduled in the hurling strongholds of Cork and Galway.
Earlier in the day, Littlewoods Ireland unveiled GAA legends Anna Geary [Cork] and Jackie Tyrrell [Kilkenny] as style ambassadors.
https://twitter.com/SportsJOE_GAA/status/806100119187836928
They were clear that they wanted to make an impact on Tuesday and they certainly did that as they took over an entire facade in Dublin city centre, with Cats hero Tyrrell sending a sliotar into the minds of supporters passing by.
And we obviously weren't the only ones impressed by the show.
https://twitter.com/bernardbrogan/status/806206051519528960
https://twitter.com/LukeHarman5/status/806203916002140161
https://twitter.com/KarenationSt/status/806205333765062656
Visit the Littlewoods Ireland website and follow them on Facebook, Twitter, YouTube, Instagram and their blog.
