Remember back when you were a kid and football kits were only changed every couple of years?
Those days are long gone. Now, each new season is an opportunity for clubs to bring out *at least* three new kits, making sure the creativity of the poor folk in charge of designing them is stretched to the absolute limit.
But what the fellas at Joma have offered up for La Liga side Leganes is truly unique. So unique, you’d be forgiven for checking the date isn’t April 1…
Presumably because there’s only so many times you can redesign Leganes’ blue and white striped shirt before a new design looks exactly the same as one of its predecessors, Joma have added a badge to their new kit that can be smelled and tasted.
As highlighted by the Mirror, the badge smells and tastes of freshly-cut grass…
Why any football fan would want to lick their team’s badge and taste grass is beyond us, but it seems the new shirt is going down well with the club’s supporters.
Daniel Abanda – the club’s Marketing and Communication director – spoke to LaLiga.es:
“Joma proposed the idea of having a badge on the new shirts which tasted and smelled of something, as we were playing next season in the Primera Division for the first time.
“The idea fitted really well with how we see ourselves. A close-knit club, with a sense of fun, and with a desire to do things differently as we have been doing since we were in the Segunda Division B.
“The response from the fans on the first day was spectacular with enormous queues at the stadium shop. We are where we want to be, we want to stay close to our fans and help make them smile.”
Credit to them for treading new ground, but we doubt this will be something that catches on any time soon.
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