You'd struggle to come up with a more unnecessary promotional campaign.
Believe it or not but the most casual of casual fight fans are aware that Conor McGregor is going to fight Floyd Mayweather on August 26.
But we're not going to turn down the opportunity to watch the two most polarising figures in the fight game come face-to-face in four different cities in as many days.
Both men have made their livings off of an ability to convince fans to tune in to watch them compete, whether it's in the hope of seeing them triumph in glorious fashion or in the hope of seeing their respective loud mouths brutally shut.
While 'The Notorious' is a significant underdog in the boxing match itself, McGregor's first and Mayweather's fiftieth, he will be heavy favourite to win the war of words from now until Friday.
Tonight will see the Irishman take to the stage in Los Angeles' Staples Centre and fireworks are expected. Don't miss out.
https://www.youtube.com/watch?v=npJdeoYxYGs
