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World of Sport

12th Jun 2015

It’s official, Irish women are more active in sport than men

55% of women say they are active compared to 45% of men

Kevin McGillicuddy

Lads need to pull up their socks.

We can all see it, but now we have the proof that men are just a bunch of lazy feckers while it’s women who are really running this country.

And by running we mean getting out and being more physically active in sports than their testosterone-filled colleagues.

A new survey has revealed that women are more active than men in many areas such as running, cycling and so called low-impact sports.

However, some women still feel that they can’t join in sports related activity due to a fear of being judged on their looks or their performance.

The survey, called Wise Up and commissioned by Liberty Insurance, was launched by well known TV sports presenter Clare Balding.

REPRO FREE***PRESS RELEASE NO REPRODUCTION FEE*** Clare Balding Liberty Insurance Women in Sport in Ireland 'WISE UP' Study Launch, Croke Park, Dublin 11/6/2015 ‘WISE UP’ STUDY UNCOVERS BARRIERS TO AND RECOMMENDATIONS FOR GREATER PARTICIPATION OF ‘WOMEN IN SPORT’ 73% of those now attending live sports fixtures also did so as children. Liberty Insurance calls on parents and families to pledge to bring daughters, nieces, and granddaughters to sporting fixtures. #supporthersport Pictured at Croke Park is Clare Balding, author, TV and Radio presenter discussing new research and insights into Women in Sport in Ireland as Liberty Insurance revealed a new study¹, ‘WISE UP’. The study has clearly found that going to matches as a child normalises a sporting habit for later life. Liberty Insurance is launching a pledging campaign to encourage parents and families to bring their daughters, sisters, nieces, and granddaughters to a women’s sporting fixture this year. People can tweet their pledge using #supporthersport.  Strikingly, ‘WISE UP’ also revealed that Irish women are more active than Irish men – 55% of women describe themselves as active compared to 45% of men. The study is part of a wider series of initiatives undertaken by Liberty Insurance, proud partner of both the GAA Hurling and Camogie Championships, to shine a light on the challenges and opportunities that exist around unlocking transformational gains in Women in Sport (WIS) in Ireland. Mandatory Credit ©INPHO/Morgan Treacy

Perhaps the most interesting finding is the link found between children who are brought to sports events as a youngsters and then going on to take part in sport themselves.

According to the report, 60% of people who regularly exercise now were brought to sporting fixtures as a child and 73% of those who attend live sporting fixtures now also did so as children. Women are less likely to have been brought to fixtures as children – 4 in 10 women, compared to 6 in 10 men.

Balding revealed, at the event in Croke Park, her concerns with the perception of women in sport. She feels the gender gap in how both sexes approach sport needs to be closed:

“There remains a gap between how boys and girls are brought up in sport. That shouldn’t be the case and it is down to all of us to do what we can to promote sport that does not define us by gender, no more than it should by race, colour or creed. We see from this research that more than twice as many men play, and benefit from team sport than women. In addition, 70% of Irish people believe raising the profile of Women’s sport is important.”

The survey also reveals that women are more likely to believe that there is a parity in the skill level between men and women’s sport compared to men.

There is also a growing concern of losing an entire generation of possible sportswomen in the 17-34 age group who tend to not continue their participation in sport after leaving secondary school.

Somewhat surprisingly, considering the amount of GAA teams across the country, the survey also finds that women are more than twice as likely to do group exercise as men.

The research also indicates that almost half the population don’t do any exercise at all and describe themselves as ‘inactive’

REPRO FREE***PRESS RELEASE NO REPRODUCTION FEE*** Clare Balding Liberty Insurance Women in Sport in Ireland 'WISE UP' Study Launch, Croke Park, Dublin 11/6/2015 ‘WISE UP’ STUDY UNCOVERS BARRIERS TO AND RECOMMENDATIONS FOR GREATER PARTICIPATION OF ‘WOMEN IN SPORT’ 73% of those now attending live sports fixtures also did so as children. Liberty Insurance calls on parents and families to pledge to bring daughters, nieces, and granddaughters to sporting fixtures. #supporthersport Pictured at Croke Park is Clare Balding, author, TV and Radio presenter discussing new research and insights into Women in Sport in Ireland as Liberty Insurance revealed a new study¹, ‘WISE UP’. The study has clearly found that going to matches as a child normalises a sporting habit for later life. Liberty Insurance is launching a pledging campaign to encourage parents and families to bring their daughters, sisters, nieces, and granddaughters to a women’s sporting fixture this year. People can tweet their pledge using #supporthersport.  Strikingly, ‘WISE UP’ also revealed that Irish women are more active than Irish men – 55% of women describe themselves as active compared to 45% of men. The study is part of a wider series of initiatives undertaken by Liberty Insurance, proud partner of both the GAA Hurling and Camogie Championships, to shine a light on the challenges and opportunities that exist around unlocking transformational gains in Women in Sport (WIS) in Ireland. Mandatory Credit ©INPHO/Morgan Treacy