New protocol marks a major shift in how players are recognised
Inter-county players will soon own their name, image, likeness and personality rights (NILP) after a new recognition protocol was agreed between the GAA and the GPA. The deal will run from 2026 to 2029. It sits alongside the separate players’ charter also approved at the weekend.
The agreement aims to give players more control and more support. It also strengthens how both organisations work together.
More revenue and clearer structures
One major change is financial. The GPA will now receive 15% of gross Central Council commercial revenue. Moving from a net figure to a gross figure means a higher yearly return for players.
The Le Chéile model, the joint commercial venture, has also been reworked. The GPA will get 95% of profit after tax up to €800,000, and 75% beyond that. These funds are recognised as player-generated revenue.
The GPA will publish a yearly report to show how this money supports education, wellbeing, development and scholarships.
New NILP rules and GAA+ benefits
The NILP agreement will apply to both commercial and non-commercial use. A set fund will be created so eligible players can earn from NILP activity.
The GPA will also receive 15% of licence fees from GAA+ and 15% of annual dividends. All inter-county players will get free access to the platform.
A joint statement said: “It is intended that GAA+ will serve as a vehicle for NILP-related activity with the GPA having editorial board representation.”
Extra player supports and reaction
Player supports are also increasing. The GAA will now provide €40,000 per year for cardiac screening and dental protection.
GAA President Jarlath Burns said: “I am pleased we have reached an agreement with the GPA… it is crucial that we create an environment where a balance… is achievable.”
GPA CEO Tom Parsons added: “This is a good day for inter-county players… This new protocol agreement also breaks ground with formal recognition by the GAA of players’ ownership of their own NILP.”
