The reason why the Nike logo is the wrong way around on Liverpool’s new kit

It has divided opinion

The white shirt with platinum detail and a mix of red and yellow on the trim sees the Nike logo doubled and flipped to stand upright.

The kit is a part of Nike’s Together We Rise collection which features a double vertical tick representing the growth of women’s football.

The traditional ‘swoosh’ logo represents the wing of the Greek goddess Nike, symbolising victory.

Liverpool's Premier League rivals Chelsea and Tottenham Hotspur are also releasing third kits with the double swoosh logo.

In a statement alongside the campaign launch Nike said: "'Together We Rise' incorporates each club's distinct identity, story and community while celebrating the ascendency of the women's game.

"Designed in close partnership with clubs throughout Europe and Latin America, the all-gender collection reflects Nike's belief that women and girls are on the leading edge of change, redefining the parameters of sport and how it serves the next generation."

Liverpool FC Women Supporters Club said in a tweet they ‘love’ the change to the logo and what it represents and were also delighted to see past players of their women’s team feature in Liverpool’s kit launch photo shoot.

We love that some former LFCW players have been included in the recent kit launch ❤️ the women that paved the way 📈

Here are some stats to digest, thanks to ChetLFC 👏#oncearedalwaysared #lfchistory #thismeansmore https://t.co/7vy88hzxbN

— Liverpool FC Women Supporters Club (@LFCWSC) August 27, 2024

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