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18th Nov 2022

Budweiser deletes response to World Cup alcohol stadium ban

Charlie Herbert

Budweiser Qatar

The tweet didn’t stay up for long

Budweiser has deleted a tweet from its official account responding to the shock news that alcohol will not be sold at World Cup stadiums in Qatar.

Just two days before the 2022 World Cup kicks off in the Gulf State, it was confirmed by FIFA that beer and alcohol would not be served at any of the tournament stadiums.

This came after organisers had said in September that alcohol would be served “in select areas within stadiums.”

The U-turn means Budweiser – one of the tournament’s largest sponsors – will be unable to sell its beer to fans at games and could put Fifa in breach of a multi-million dollar contract with the company.

Shortly after the news was announced, the official Budweiser account tweeted: “Well, this is awkward…”

Budweiser Qatar

The tweet has since been deleted.

It is thought that the Qatari royal family had been pressuring FIFA to ban the sale of alcohol at tournament stadiums.

Whilst alcohol isn’t illegal in Qatar, its sale is very strictly controlled across the country and is typically restricted to foreigners drinking in licenced hotels and restaurants, or non-Muslim residents with special permits in their homes.

In a statement confirming the alcohol ban at stadiums, FIFA said: “Following discussions between host country authorities and FIFA, a decision has been made to focus the sale of alcoholic beverages on the FIFA Fan Festival, other fan destinations and licensed venues, removing sales points of beer from Qatar’s FIFA World Cup 2022 stadium perimeters.

“There is no impact to the sale of Bud Zero which will remain available at all Qatar’s World Cup stadiums.

Budweiser Qatar

“Host country authorities and FIFA will continue to ensure that the stadiums and surrounding areas provide an enjoyable, respectful and pleasant experience for all fans.

“The tournament organisers appreciate AB InBev’s understanding and continuous support to our joint commitment to cater for everyone during the FIFA World Cup Qatar 2022.”

Fans who want a drink at the tournament will still be able to grab an alcoholic beverage at designated fan zones and other areas such as hotels.

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