We kind of know where they were going with this, but it didn't pan out quite as they were hoping.
Gabriel Jesus has been something of a revelation since finally joining up with his Manchester City teammates last month. His first three Premier League games have resulted in three goals and two assists - not bad for a 19-year-old new to the rigours of European football.
Ahead of their game at Bournemouth on Monday night, the social bods at the Etihad decided to capitalise on Jesus' sensational form with a fancy special FX gif. They decided to run with the whole fire emoji thing, but perhaps went a little too far in taking it extremely literally.
https://twitter.com/ManCity/status/830869586870308864
The resulting effort shows Jesus wheeling away from another goal, but actually on fire, with Manchester City fans cheering in the background. If they aimed to elicit a reaction it certainly worked, although it perhaps wasn't what they had hoped for. The response ranged from what-were-they-thinking hilarity, sheer bemusement and even distaste...
https://twitter.com/h4mzi/status/830871247563214848
https://twitter.com/twhittle_amy/status/830917043218165762
https://twitter.com/jaxdan43/status/830902387892166656
https://twitter.com/gooner145/status/830914229318320131
https://twitter.com/whu_tweets/status/830870076966440961
https://twitter.com/caroleegerton/status/831060471516102657
https://twitter.com/pooball/status/830880133099745285
https://twitter.com/Terrytheblueone/status/830875915446054913
https://twitter.com/arsenals1886/status/830888028491112452
https://twitter.com/GrindOuts/status/830872753171480576
