Michael 'Venom' Page secured one of the more impressive knockouts of Bellator London, downing Evangelista Santos with a flying knee.
But the British fighter's celebration received just as much attention, after he jumped aboard the Pokemon Go craze.
The game has been so popular that two hours of server downtime - the consequence of an apparent DDOS attack - sent players into panic. So why not try to capitalise?
Page, who extended his career MMA record to 11-0 with the knockout, took a hat from the crowd and pretended to 'catch' Santos with a Pokeball. We're not sure about that rolling technique, though.
https://twitter.com/BellatorMMA/status/754419055788904449
Back to that knockout, though. It's easy to see why the London-born fighter has five knockouts from his seven Bellator bouts.
As the commentator notes, the hype train is very much still rolling.
It was the welterweight's first fight on British soil since 2012, when he beat Miguel Bernard at UCMMA 27, but it was like he's never been away.
The welterweight division is one of the more stacked in Bellator, with Andrey Koreshev occupying top spot after defeating former UFC champ Benson Henderson, but 29-year-old Page will have his sights set on moving up the rankings.
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