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Published 15:24 29 Apr 2015 BST
Updated 15:25 29 Apr 2015 BST

BREAKING: Reebok has terminated the contract of UFC fighter Jon Jones effective immediately.
— Darren Rovell (@darrenrovell) April 29, 2015
Jon Jones becomes 1st athlete to lose two shoe & apparel deals (Nike and now Reebok) in 8 months. — Darren Rovell (@darrenrovell) April 29, 2015
Due to the abounding controversy around Bones, we reckon he'd be an ideal candidate for the adidas "There will be haters" campaign, if and when we see him fight again.