As marketing campaigns go, this is pretty awesome.
Too often it’s the bog-standard press release and plain imagery but Littlewoods Ireland are pulling out all the stops to mark their new top tier partnership with the GAA.
Littlewoods, Ireland’s leading online department store, has signed a three-year deal that sees them become a sponsor of both the All-Ireland Senior Hurling Championship and National Camogie League until 2019.
Looks incredible @LittlewoodsIRL #LittlewoodsIrlGAA pic.twitter.com/5OKC2ljshG
— SportsJOE (@SportsJOEdotie) December 6, 2016
Projections of what some of the gear will look like were shone brightly and unmissably at Barnardo Square and then up to Croke Park, with projections also scheduled in the hurling strongholds of Cork and Galway.
Earlier in the day, Littlewoods Ireland unveiled GAA legends Anna Geary [Cork] and Jackie Tyrrell [Kilkenny] as style ambassadors.
The All-Ireland senior hurling championship has a new sponsor#LittlewoodsIrlGAA https://t.co/zi4YPQ9NbS
— GAA JOE (@GAA__JOE) December 6, 2016
They were clear that they wanted to make an impact on Tuesday and they certainly did that as they took over an entire facade in Dublin city centre, with Cats hero Tyrrell sending a sliotar into the minds of supporters passing by.
And we obviously weren’t the only ones impressed by the show.
Check out @MrJackieTee making presence felt across Dublin Galway & Cork tonight with @LittlewoodsIRL light projections #LittlewoodsIrlGAA pic.twitter.com/CRdZ3dJ8Eg
— Bernard Brogan (@bernardbrogan) December 6, 2016
Great stuff from @LittlewoodsIRL, thinking outside the box as always! #littlewoodsirlGAA #LWIXMAS https://t.co/HulevmRICf
— Luke Harman (@LukeHarman5) December 6, 2016
How awesome is our @littlewoodsirl officialgaa light projection for our launch day around Dublin… https://t.co/2JsuxDrPET
— Karen FitzNason (@KarenationSt) December 6, 2016
Visit the Littlewoods Ireland website and follow them on Facebook, Twitter, YouTube, Instagram and their blog.
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