We couldn’t have Cristiano Ronaldo slumming it in regular black boots like us peasants. No, no, no!
Only the best for last night’s Ballon d’Or winner according to Ronaldo’s main sponsor, Nike.
The sports apparel giant customised this pair of pretty fancy boots, called the Mercurial CR7 Rare Gold, for the Real Madrid icon in celebration of him winning the honour for the second year running.
And to make things all the more extravagant, Nike made the decision to hand-embed the Portuguese captain’s footwear with micro-diamonds.
Yep, diamonds in a pair of football boots – that’s where we are in 2015.
A statement from Nike, regarding the boots reads as follows:
The micro-diamonds are remnants from larger stones that are painstakingly perfected by craftsmen. As the diamonds are refined and the details sharpened, tiny pieces are cut away, leaving micro-diamonds behind as evidence of work in progress.
The commitment to keep chipping away at something already impressive reminded Nike’s design team of Ronaldo’s work ethic. While many see Ronaldo as the best in the world, he sees room for improvement.
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