There’s a touch of the struggling buildling society about this.
All things must change, and in an effort to freshen up their look ahead of their new multi-billion pound television deal, the Premier League have revealed a new logo.
The lion wearing a crown remains, but he is no longer controlling a football and has lost his crest, while we are sure there will be space made for a new sponsor.
Of course, the Premier League couldn’t resist the opportunity to make an overly-sentimental montage featuring meaningless phrases like “we all share”, “no boundaries” and “we all have a part to play”.
From next season, the Premier League is going to look a little bit different…https://t.co/4n4mNohG2Z
— Premier League (@premierleague) February 9, 2016
Of course, Twitter reacted with its usual appreciation for the result of an undoubtedly thorough rebranding process.
Cecil #neverforget https://t.co/fu6IHtjC47 pic.twitter.com/IpMSiJXASh
— James Dart (@James_Dart) February 9, 2016
— Eurosport (@eurosport) February 9, 2016
Sadness in his eyes. https://t.co/6tYvU1T8z9
— James Dall (@JamesDall_) February 9, 2016
New premier league logo. For all your Lion insurance needs #premierleague #premierleaguelogo #logo #branding #design pic.twitter.com/TR2Tyxa8Dr
— Josh Chapman (@chapmanjosh) February 9, 2016
Am I the only person who likes the new Premier League logo? It's fiercer and modern! @premierleague
— Ian Brook (@IanbytheBrook) February 9, 2016
The new Premier League logo is a regression. They've traded striking & powerful for cheap & tacky; it looks like a 2nd rate telco's logo now
— Sean Peter-Budge (@SeanPeterBudge) February 9, 2016
