Neymar comes in second on this list of the world's most marketable athletes 7 years ago

Neymar comes in second on this list of the world's most marketable athletes

At first glance, this list may look unusual to you just based on the absence of the likes of Cristiano Ronaldo, Ronda Rousey and Rory McIlroy.

But it is a little hard to argue with the top 10 in all honesty when you think about the factors taken into consideration for marketability by SportsPro - namely value for money, age, home market, charisma, willingness to be marketed and crossover appeal.


That's not to say that CR7, Rowdy and Wee-Mac aren't marketable but they're just not as marketable as these ten superstars who we'd be looking to invest in if we had a few bob spare.

Rk Athlete Sport Nationality
1 Eugenie Bouchard Tennis Canada
2 Neymar Soccer Brazil
3 Jordan Spieth Golf USA
4 Missy Franklin Swimming USA
5 Lewis Hamilton Auto Racing Great Britain
6 Virat Kohli Cricket India
7 Stephen Curry Basketball USA
8 Kei Nishikori Tennis Japan
9 Katarina Johnson-Thompson Athletics Great Britain
10 Usain Bolt Athletics Jamaica

Eugenie Bouchard has all the traits of a marketable athlete. She's young, outgoing, has a successful career ahead of her and is one of the biggest stars in Canada.

2014 Australian Open - Day 3


Barcelona's Neymar comes in second place and is the only footballer to make the top 10 and while he may not be the best player in the world (yet), it's hard to argue a case against him being the most marketable with his unique image and wealth of potential for a 23-year-old.

BRASILIA, BRAZIL - JUNE 23:  Neymar of Brazil celebrates scoring his team's second goal and his second of the game during the 2014 FIFA World Cup Brazil Group A match between Cameroon and Brazil at Estadio Nacional on June 23, 2014 in Brasilia, Brazil.  (Photo by Clive Brunskill/Getty Images)