At first glance, this list may look unusual to you just based on the absence of the likes of Cristiano Ronaldo, Ronda Rousey and Rory McIlroy.
But it is a little hard to argue with the top 10 in all honesty when you think about the factors taken into consideration for marketability by SportsPro – namely value for money, age, home market, charisma, willingness to be marketed and crossover appeal.
That’s not to say that CR7, Rowdy and Wee-Mac aren’t marketable but they’re just not as marketable as these ten superstars who we’d be looking to invest in if we had a few bob spare.
| Rk | Athlete | Sport | Nationality |
| 1 | Eugenie Bouchard | Tennis | Canada |
| 2 | Neymar | Soccer | Brazil |
| 3 | Jordan Spieth | Golf | USA |
| 4 | Missy Franklin | Swimming | USA |
| 5 | Lewis Hamilton | Auto Racing | Great Britain |
| 6 | Virat Kohli | Cricket | India |
| 7 | Stephen Curry | Basketball | USA |
| 8 | Kei Nishikori | Tennis | Japan |
| 9 | Katarina Johnson-Thompson | Athletics | Great Britain |
| 10 | Usain Bolt | Athletics | Jamaica |
Eugenie Bouchard has all the traits of a marketable athlete. She’s young, outgoing, has a successful career ahead of her and is one of the biggest stars in Canada.
Barcelona’s Neymar comes in second place and is the only footballer to make the top 10 and while he may not be the best player in the world (yet), it’s hard to argue a case against him being the most marketable with his unique image and wealth of potential for a 23-year-old.
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