Atletico Madrid players to stop giving their shirts to fans in the stadium
Atletico have set up a controversial new method instead.
Atletico Madrid fans have introduced a new method in which fans of the club will be able to bid for shirts worn by players during games.
Supporters will now go head-to-head with each other on an app at full-time in order to get their favourite player's shirt. Fans will have to log in to the Momento Market App in a digital auction.
"Thanks to this association, the club's new partner AC Momento will be in charge of organising this season the auctions of the shirts worn by Atletico Madrid players during a selection of the season's matches," a statement on Atletico's website said.
"To access this unique opportunity, fans will have to download the Momento Market application and through it they will be able to opt for live auctions during the matches.
"With the start of the new football season, Momento Market will offer all fans this option from the start of the match until after the final whistle."
¡Anunciamos el nuevo acuerdo de colaboración con la app @acmomento!
Consigue las camisetas que vestirán nuestros jugadores en los grandes partidos de la temporada.
Más información 👉🏼 https://t.co/Z6vlTLYJa0
¡Bienvenidos a la familia rojiblanca! ❤️🤍 pic.twitter.com/bkvzECGG5p
— Atlético de Madrid (@Atleti) August 24, 2022
Momento will only auction the shirts of players who played in the first half for Atletico, meaning that those playing will have the option to keep their second half kit for their own collection or to gift as a fan or swap with an opposition team member.
Atletico's change of policy comes after Dutch side Ajax recently announced that they were banning signs asking for shirts due to the fire safety hazard they possess.
Whether supporters will actually want the shirt is another question. Earlier this month it was revealed that the Spanish club's new home kit was the worst selling of all time, with fans left angered by some of the changes to the design.
- Barcelona fear Atletico Madrid aren’t playing Antoine Griezmann to avoid paying transfer fee
- Atletico Madrid’s new home kit is the ‘worst selling’ in history
- Diego Costa launches foul-mouthed rant against former club Atletico Madrid