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Women in Sport

07th Feb 2019

20×20 monthly Media Awards launched for journalists covering female sport

Olivia Hayes

We need our women sports stars to be more visible.

There’s always been a major focus on the performance of the male sports stars in Ireland but there is massive scope to find new and more relevant heroes in our female games too.

According to the 20×20 Nielsen Sports research, it found that 59 percent of Irish people want media publications and broadcasters to put more of a focus on female sport.

Meanwhile, 57 percent want to see equality in female and male sporting role models in media.

The research also found that 63 percent of those asked would like to see Ireland’s sportswomen become national heroes in the same way as our sportsmen.

Because of this, Investec is launching its inaugural 20×20 Media Awards. The awards will recognise and reward excellence in Irish journalism focused on Women in Sport.

Broadcast, print and online journalists are invited to ‘show their stripes’ and submit entries here from February to November 2019. There will be a monthly winner who will receive a prize of €1,000, with the overall annual winner being announced in December.

Anna Kessel, Investec 20×20 Awards judging panel Chair, said:

“In celebrating women’s sports journalism the Investec 20×20 Media Awards are sending out a very powerful message: women’s sport is amazing, and of value.

“For every sports editor who’s ever wondered if it’s worth covering; to every coach who questioned whether girls needed encouraging, and to every sports’ governing body deliberating over how much to invest in their female athletes this year, this initiative makes it clear: women’s sport matters.

“For that very reason, it is an absolute honour to be part of these ground-breaking awards.”

For more information, you can visit here.

20×20 is an ambitious two-year long initiative to better promote and champion women in sport.

With the tagline of “if she can’t see it, she can’t be it,” the 20×20 movement has three targets to reach by 2020:

  • 20 percent more media coverage of women in sport
  • 20 percent more female participation
  • 20 percent more attendance at women’s competitions and events

And at Maximum Media, we’re proud that Her and SportsJOE is backing the 20×20 movement as official digital media partners.