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21st July 2023
01:21pm BST
The club accepted the charge and an independent regulatory commission imposed the fine in the hope that fans will be discouraged from using abusive language in the future.
In a statement, Blackpool said: "The club has a zero-tolerance policy towards discriminatory abuse of all kinds and fully condemns the conduct of any supporters who subject others to any form of abuse.
"Those responsible may be committing a criminal offence and moving forward will, if identified, be ejected and banned.
"As a result of the incident which took place in the early stages of this particular fixture, the club has been found guilty of misconduct under FA rules.
"As well as a £35,000 fine, an action plan has now been imposed to deter a recurrence of any further misconduct.
"Should an incident such as this happen again, further implications could be imposed such as increased financial sanctions or the possibility of fixtures taking place behind closed doors.
"Blackpool Football Club will treat this matter with the utmost severity and intends to develop existing initiatives to become a more inclusive and proactive club, both at home and away fixtures."
The Republic of Ireland international has been targeted by some opposing fans over his decision not to wear the poppy. McClean's stance is in support of his home city of Derry, the scene of the Bloody Sunday shootings in 1972.
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