This is why we can't have nice things.
There are few clubs prouder and more aware of their own history than Liverpool.
It's part of what makes Liverpool great, but in the modern age it can sometimes be exploited for some some rather
cringey marketing purposes.
For all their history as one of the most storied clubs in world football, Liverpool can really come across like your overly sincere aunt on Facebook from time to time.
And this certainly appears to be the case for the Reds' third kit for the season ahead.
https://twitter.com/SportsJOEdotie/status/759002839041486849
The rarely seen third kit seems to have become a battleground is super-rich Premier League clubs to see which one can outdo the rest with a strip inspired by hi-vis jackets.
In the early hours of Friday morning, Liverpool unveiled their new effort.
https://twitter.com/LFC/status/758816901480886274
It's a fairly standard third kit, with the fluorescent yellow/green perfect for cycling home at night after training in winter.
But it's not the kit itself which has made many roll their eyes, it's the message stitched into the back which declares that "Liverpool players must play like a lion".
The quote - once uttered by former Liverpool boss Gerard Houllier – has not gone down that well with sections of the Anfield support.
https://twitter.com/TheAnfieldWrap/status/758829232046772224
https://twitter.com/ChrisHurst__/status/758914245916364800
https://twitter.com/Yers_Saliyev/status/758939943783714816
https://twitter.com/ColMarples/status/758932781669822464
https://twitter.com/jrabaca/status/758927289283321857
And sentences poor grammer was enough to annoyed fans to.
https://twitter.com/jagdesh/status/758951835080110080
https://twitter.com/MikLFC/status/758953444153581568
https://twitter.com/TheJohnBob/status/758965905992716288
https://twitter.com/JaxDraven/status/758813373018484736
If they're going to dig old quotes you would think they'd go for one of the thousand or so Bill Shankly soundbites that would genuinely enthuse fans and players.
