David Gold is a man of principle.
The West Ham co-owner has made the case for safe standing and
buddy refs with access to video replays, while self-image is so important that he went out and signed Angelo Ogbonna purely to prove he hadn't confused him with Pedro Obiang.
But there's nothing Gold cares about more than clocks. Well, clocks going back, to be more precise.
He doesn't see the point in Daylight Savings Time, and he's been banging that particular drum since back in 2012.
https://twitter.com/davidgold/status/262634008532377600
We can only assume Gold spends that extra hour in bed raging against the unnecessary distraction.
Perhaps the clocks changing made him show up at the wrong time for a job interview when he was a youngster, or maybe he just doesn't like seeing the sun set before 5pm as we get towards the end of the year.
https://twitter.com/davidgold/status/526132555385683968
He's pointed out that there was no 'meddling' for a few years in the late 60s and early 70s - incidentally the same time as the moon landings which he remembers so fondly.
https://twitter.com/davidgold/status/775965641207492608?ref_src=twsrc%5Etfw
https://twitter.com/davidgold/status/526306620134133760
Gold certainly seemed at his angriest in 2014, and insisted he was not alone in the matter.
https://twitter.com/davidgold/status/526149142482268160
https://twitter.com/davidgold/status/526318806118195200
It's not the movement of the clocks specifically which he objects to - he wants to make that very clear.
https://twitter.com/davidgold/status/582467434755596288
https://twitter.com/davidgold/status/658268235461206016
This year we even got a history lesson thrown in for free.
https://twitter.com/davidgold/status/792323606508347392
https://twitter.com/davidgold/status/792323653950144512
Not to mention a point about productivity (we think).
https://twitter.com/davidgold/status/792327718209814528
Though we're starting to think it might have all been a huge, over-elaborate set-up for one of the oldest puns in the book.
If that is the case, we have no complaints.
https://twitter.com/davidgold/status/658059449987395585
Despite David Gold's best efforts, the clocks will go back at 2:00am on October 30.
Catch up with the latest episode of Football Friday Live
