Loud noises.
We get it, the All Blacks are behemoths who terrify everyone but Adidas' marketing guru probably got stuck by the law of diminishing returns with this latest ad.
If we have learned one thing from watching the haka all these years, it's this:
Ali Williams, Byron Kelleher and Ma'a Nonu screaming = scary.
Dan Carter, Israel Dagg and Andy Ellis doing it = less so.
https://www.youtube.com/watch?v=W2aA2ydl10A
Did you enjoy that or was it just overkill?
Since there have been some good All Blacks ads in the past, we are almost brainwashed into thinking every single one of them is good. The same goes for RTÉ rugby promos. They have made a few crackers over the years, so people's default setting is AMAZING, but if anyone tries to tell you that this one is riveting, block them from your Whatsapp.
https://www.youtube.com/watch?v=DqxDjRkZzps
Now if you want a properly spine-tingling rugby ad, look no further than Joe Schmidt doing a New Zealand version of the Inches speech, Robbie Henshaw squatting a flaming barbell and Paul O'Connell boshing a rampaging rhino.
https://www.youtube.com/watch?v=3hNR-GwhjPA
