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29th Jan 2015

Opinion: Moving Six Nations to pay-TV would shoot rugby in the foot

The championship may no longer be free-to-air after 2018

Patrick McCarry

Irish finance minister Michael Noonan says Sky Sports is a luxury but what if you can only see your favourite sport, and country, there?

Six Nations executive John Feehan, on Wednesday, told reporters that, by 2018, Europe’s biggest rugby competition may not be on free-to-air television any more.

Feehan commented: ‘The Championship has never been healthier, it is in great shape and our terrestrial broadcasters have been fantastic partners. But that being said, they, like anybody else, have to be kept honest.’

Feehan remarked that it would be remiss of the tournament organisers not to seek the greatest bang for its buck and noted that most unions, Ireland included, would not be able to survive without a cut of the revenue the Six Nations brings in.

Feehan added, ‘The reality is that this [Six Nations] is an extremely important revenue stream and broadcasting is an extremely important element of that revenue’.

Fancy launch-day sandwiches, salaries for an ever-growing Six Nations staff and selfies with Sergio Parisse [below] don’t come cheap.

The chief exec’s comments could be mere gamesmanship ahead of the next round of TV negotiations but all involved would be advised to tread carefully. At a time of huge growth in the game, could it really afford to shut regular, cash-strapped fans out?

Sergio Parisse gets a selfie with Alexandra Evans 28/1/2015

The 2015 Six Nations was launched in London yesterday, and, everywhere they could, the organisers were dropping in ‘Rugby’s Greatest Championship’. It is a debatable claim and one the Southern Hemisphere’s Rugby Championship openly contested on Twitter.

While the Six Nations [in its various three, four, five and six-team guises] is certainly the oldest Test competition, the expansive brand of rugby played south of the equator often leaves Europe’s blood and thunder fare in the shade.

Since 1995, however, The Tri-Nations/Rugby Championship has been on pay-TV. There were grumbles at the time – and Australians still complain about their lack of national, terrestrial TV coverage – but the game has survived.

The question is: Do Six Nations organisers dare to take that risk?

Ireland’s Championship-clinching win over France, last March, had approximately 891,000 Irish viewers tuning in to RTE Two. The away defeat to England had 717,000 viewers.

Sky, one of the broadcasters that would surely bid for coverage rights, has Irish subscribers of approximately 630,000 but a fraction [less than half] of those have the full sports package. At present, the maximum reach for an Ireland game would be 300,000; half that again if BT Sport or Setanta were to win the rights.

Jonathan Sexton and Brian O'Driscoll celebrate with the Six Nations Trophy 15/3/2014

The free versus pay-TV discussion is not confined to these shores. French broadcaster Canal+ regularly release viewing figures for its rugby coverage [free and paid]. For the last round of Champions Cup coverage, on Sunday, January 25, it attracted just over 30,000 viewers.

Feehan argued that, as Six Nations is ‘Category B’ on Listed Events for sports, pay-TV would be allowed as long as there is sufficient free-to-air coverage, such as a delayed broadcast or highlights. ‘It is not like it would be off the screen or anything like that,’ he proclaimed.

Ireland’s football friendlies are now screened on Sky Sports with delayed coverage on RTE afterwards. Thanks to Twitter, Vine and various websites, most supporters will know, and have witnessed, all the major talking points before the free-to-air version hits our screens.

As a result, Martin O’Neill’s Ireland find themselves battling to be part of a conversation they once dominated.

The rugby team have filled the void in recent years with a number of fine performances.

Still, they could find themselves slipping out of the public consciousness again if the only place to see them, live, is by signing up for an annual TV sports subscription or [for adults] shelling out anywhere between €55 and €130 for a ticket to the Aviva Stadium.

*Hat-tip to Wales Online for the Feehan comments

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