It is like the 2011 'Grand Slam' advert all over again.
Mansfield-based sports outlet Sports Direct moved quick, this morning, to get a t-shirt proclaiming England as 2015 Six Nations champions off their website.
England looked set to claim their first Six Nations title in four years as they led France in the final match of the championship. However, Stuart Lancaster's men could not get the converted try the required and Ireland took the silverware, and glory.
A SportsJOE reader kindly sent us along a screen-grab of the t-shirt, pictured above. The link to SportsDirect's website, and the page selling the garment, is now down ['404 error'] yet an Irish t-shirt is now on sale.
This is the screen-grab:
Look closely at the t-shirt description, however.
Leaving more crumbs than Hansel and Gretel, put together.
Still, not quite as epic as Nike's Grand Slam fail of 2011:
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