It will take some getting used to, seeing the famous British & Irish Lions playing in a non adidas jersey.
Canterbury appear to have beaten out early favourites Under Armour in a deal to kit out the Lions on their 2017 tour to New Zealand.
Earlier this year, adidas confirmed that they were ending their 18-year association with the Lions – one that began on the successful tour to South Africa and concluded with the winning series against Australia.
Exciting announcement coming later this morning…..watch this space! #CommittedToTheGame pic.twitter.com/te31NqO91s
— Canterbury (@canterburyNZ) November 5, 2015
News that Canterbury, who currently provide gear for Ireland, Leinster and England [among others], are in pole position comes from The Times journalist Alex Lowe.
The British and Irish Lions are expected to confirm that Canterbury have replaced adidas as kit manufacturer ahead of 2017 tour to NZ.
— Alex Lowe 📰 (@AlexMLowe) November 5, 2015
Lowe broke the story about adidas severing ties with the touring side so may have an inside track.
The deal is expected to be officially confirmed in the coming days.
SportsJOE has contacted the British & Irish Lions for a comment. They replied that an official release, and photos, will be sent out at 11am.
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