The UFC were on a fairly abysmal run with their posters for while there.
It’s a very small complaint considering everything else that we tend to complain about, but posters are kind of important.
They’re important to catch the eyes of casual fans and people who have never seen the sport before in order to tune in.
They also should serve the hardcore fans who will tun in regardless. Those good folks need to be rewarded for their loyalty too.
However, recently, the posters have been either unimaginative…
#UFCNashville Fight Week starts now!! pic.twitter.com/95pIKR6QEj
— UFC Europe (@UFCEurope) April 18, 2017
…other efforts have been just plain weird, such as this one that has been put through some sort of strange ‘InstaHun’ filter.
Your #UFC211 poster has landed!! pic.twitter.com/LJtOl0kTIo
— UFC Europe (@UFCEurope) April 1, 2017
Some are just an obnoxious assault on the eyeballs.
Your official #UFCLondon poster has just landed! 🇬🇧 pic.twitter.com/BIHNJgrCLr
— UFC Europe (@UFCEurope) February 18, 2017
And, well, Jesus… words fail to properly criticise this monstrosity.
Come on!
IT'S #UFC209 FIGHT WEEK!! 🔥🔥 pic.twitter.com/9ABbf4jy3W
— UFC Europe (@UFCEurope) February 27, 2017
Unsurprisingly, pretty much all of those posters have received backlash from fans online for just not being up to scratch. The UFC must have been paying attention to these complaints, because their new one promoting UFC Auckland’s main event between Mark Hunt and Derrick Lewis is a real doozy.
Official Derrick Lewis vs Mark Hunt poster for UFC Auckland pic.twitter.com/FYGifbF7UL
— UFC Tips (@UFCInsiders) April 22, 2017
You know what, this is pretty damn cool too.
Keep it up, lads!
Your official #UFCStockholm poster! 🇸🇪
Get your tickets this week!! pic.twitter.com/7aPLk2UAZk
— UFC Europe (@UFCEurope) March 26, 2017
