When it comes to kit promos, the simpler, the better.
The media team at Arsenal have struck gold again. In the era of the extravagant, uber-epic kit promo, the Gunners have decided to go against the grain to promote their new Puma gear for the 2015/16 season.
The club invited a group of young fans and families to model the new kits for a photoshoot, with a slight twist.
Petr Cech, Laurent Koscielny, Olivier Giroud, Francis Coquelin and Mathieu Debuchy were all waiting behind a blackout curtain on the set of the shoot. While the supporters struck their most respectable poses, the players sneaked up behind them and pulled poses of varying degrees of ridiculousness.
The stars eventually got overeager and the fans got wise. However, their reactions to realising they were being photobombed by their heroes were actually better than the photobombings themselves.
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