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Published 18:57 20 Dec 2016 GMT
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A fan of a flashier boot, Ronaldo tends to avoid the more traditional all-black everything when it comes to his footwear.
And there's a very good reason for it, as a Nike executive has revealed that the Portugal captain believes brighter colours make him appear faster.
"It all starts with him," Max Blau, the global vice-president for Nike Football Footwear, told Goal . "I think he's amazing, but he's the first to say 'I can improve'. He says he can get better and will do his part, but he needs us to do ours too.
"That puts a lot of pressure on us. We have to come up with something to help him. That's how we came up with the new Mercurial Superfly.
"Every player has their favourite colour, and it's been scientifically proven that the colour of the boots activates chemicals in the player's mind.
"When you feel better, you play better. The main reason of the colour is to give confidence. For example, Cristiano Ronaldo doesn't like to wear black boots because he says black looks slow and he wants to feel fast."
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