They went to the ends of the earth… literally.
Zenit St. Petersburg left no glacier unturned in their quest to grab attention with their new kits.
The Russian club released the 2016/17 jersey line and, in true modern-day football fashion, they jumped the shark with its reveal (or whatever swims in the Arctic).
We’ve seen worse, in fairness.
Last season, Liverpool had a big crowd and a big screen build up their unveiling.
Skrtel, Mignolet, Sterling and Sturridge unveil the first New Balance @LFC Home kit. #HoldNothingBack https://t.co/kctS1HKXZC
— New Balance Football (@NBFootball) April 10, 2015
This season, Manchester United had Juan Mata on stage with freestylers.
Juan Mata wasn't taking any nonsense from the freestylers at United's kit launch yesterday pic.twitter.com/nOi145pwsM
— Rob Dawson (@RobDawsonESPN) July 24, 2016
West Ham hired a rapper.
Why have West Ham got Michael Gove: The Early Years rapping at their kit launch like an even whiter Professor Green? https://t.co/7k6eAXoupV
— Nooruddean (@BeardedGenius) July 16, 2016
Atletico Mineiro had this.
DryWorld are being accused of sexism after yesterday's presentation of Atletico's new kits. No wonder why. pic.twitter.com/WpMWhypuzQ
— Lucas Sposito (@LucasSposito_) February 16, 2016
Now, Zenit St. Petersburg have gone to an oil platform in the Arctic to make their announcement.
Inspired by the north – Zenit's new kit is here: #sparkbrilliance https://t.co/ulv85JxMzH pic.twitter.com/kCNqX10z6S
— FC Zenit in English✨ (@fczenit_en) July 27, 2016
Inspired by the north. Zenit launch our new kit in the Arctic circle: #SparkBrilliance https://t.co/75UvPPN87I pic.twitter.com/ocw0EgJAT9
— FC Zenit in English✨ (@fczenit_en) July 27, 2016
Zenit St Petersburg Kit Released @semuanyabola @twt_bola pic.twitter.com/cnsZMBPrCQ
— فقرى (@Fxkhry) July 28, 2016
“The journey of Zenit to the Arctic came at the invitation of Gazprom Neft and the team started the journey in the early hours of the morning,” the report reads.
“The blue-white-sky blues flew to the village of Varandey and from there by helicopter to the platform. Here the workers on Prirazlomnaya became the first of our 15 million fans to see Zenit new home and away kits.”
Because those pictures couldn’t have been put in the club shop without all of that nonsense.
Just release the bloody kits.
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