These are designed to divide opinion so mission accomplished
The folks at adidas have been putting a lot of push behind their latest campaign, called ‘There Will Be Haters’. We featured the ad about a month ago and now we can see the boots for Luis Suarez to go with it.
Called Love/Hate (paging Stuart Carolan) the boots are adidasF50s and they are covered in tattoos inspired by the Uruguayan.
The right boot, the one with the very large teeth at the front, are the ‘Hate’ boots and the left, which is brightly coloured, is the ‘Love’ boot.
The right symbolises ‘strength, power and hatred’ while the left is all about ‘bright colours and diverse design’ to reflect Suarez’ ‘love of the game’.
Yeah, us either. The boots will make their debut in Barca’s 11am kick-offf against Rayo Vallecano on Saturday.
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