The reason why Nottingham Forest don't have a sponsor on their shirt 5 months ago

The reason why Nottingham Forest don't have a sponsor on their shirt

The Forest shirt is the only Premier League shirt not to feature a sponsor

Nottingham Forest opted to mark their 23-year absence from the Premier League with a sponsorless shirt.

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In a move which is rarely seen by clubs nowadays, who instead are plastered with betting firms, holiday destinations and all sorts on the shirt, Forest have chosen to break the mould and go without a sponsor.

Nottingham Forest

Some will love it, some will hate it, but that is like anything in life but the reason behind why the Reds chose not to have a sponsor on their home kit is quite simple.

As per TalkSPORT, Forest have yet to find a replacement for their previous sponsors BOXT, who ended their deal with the East Midlanders at the end of last season.

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The boiler company, which now feature on the sleeve of Everton's shirts, released a statement confirming they had failed to agree to new terms.

They said: "We’ve enjoyed every minute of the journey that took Forest back to where they deserve to be.

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"We are incredibly disappointed not to be working together for the upcoming season. We had submitted a multi-million-pound offer, but unfortunately, the club want to go in a different direction for their front-of-shirt sponsorship.

"We would like to wish them and their fans the very best for their first season back in the Premier League."

Forest are still exploring multiple options and have been of interest to several companies and are said to be relaxed about finding one sooner rather than later.

Steve Cooper's side hosted their first top-flight home game in 23 years on Sunday when they took on West Ham United as they looked to pick up their first points of the season. Forest won the game 1-0.

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*Originally published August 14, 2022.