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20th Aug 2021

Fenerbahce striker scores, can’t find crest on club’s new Puma kit

Kieran Galpin

Fenerbahce’s Gumuskaya looks bewildered

On Thursday night, Fenerbahce player Muhammed Gumuskaya was left puzzled after trying to kiss a badge that wasn’t there. Thanks to Puma’s new designs, which sees the crest on the back of the shirt, the iconic kissing of the bade is no longer possible unless players happen to be contortionists.

The Turkish kit, along with current Premier League champions Manchester City, are among ten European clubs to wear the new design from Puma for their third jersey, which will be worn in competitions in the 2021/22 season.

Gumuskaya secured a win for Fenerbahce against Finland’s HJK, with the end score being 1-0. As he went to kiss the badge, something adopted through much of the football world, the badge was no longer there. Puma has repositioned the badge on the back of the shirt, just beneath the collar.

Puma describes the design as ‘progressive and refreshing’.

The new designs were released in a special digital launch event, ‘The Show’ streamed on Puma’s YouTube channel, which featured special appearances from players including French player Olivier Giroud, Brazilian-born Fernandinho and Marseille’s Dimitri Payet.

Watching Gumuskaya search for the badge is comparable to trying to find your phone in a bed of blankets, cushions, and hastily folded clothes.

When you wanna kiss your club badge but you are wearing a PUMA jersey,” writes one person on Twitter.

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