Celtic supporters’ advert in Sunday Herald ahead of Rangers game causes mixed reaction

Well, that's one way to fan a flame.

Granted, the Celtic supporters' ad in today's Sunday Herald was intended to detract from the Old Firm rivalry build-up and, instead, enjoy a "first meeting" between the two clubs playing. But, come on, it was hardly going to go down too well. Some Celtic fans crowd funded a reported £3,000 to take out an ad which states that the Rangers they last played is no longer and that they "will not be playing any part in what we see as the Rangers 'club continuation' fiction." Their point is that the Rangers they will face in next week's Scottish League Cup semi final is a new club who Celtic are yet to face and that the the term 'The Old Firm' is now redundant following Rangers' liquidation. Naturally, the advert caused a bit of a stir on Twitter.

Celtic fans crowd funded a £3,000 Sunday Herald advert about Rangers using the Kick(whiletheyredown)starter website. pic.twitter.com/eBZ2ZfajC7

— ByTheMin Sport (@ByTheMinSport) January 25, 2015

Take it by the response on here that everyone loves the Celtic 'supporters' advert in the Sunday Herald then.....embarrassing

— Stephen McTaggart (@stavrosmct) January 25, 2015

Never been a Sunday Herald reader, will I read the ad' placed by a minority of the Celtic support I don't know, do I care, I don't think so!

— Colin Dolan (@Colin_Dolan) January 25, 2015

The now infamous Celtic fan-piece in the Sunday Herald makes me cringe. Very self-congratulatory. That's never what Celtic has been about.

— Johnny Connelly (@Hitthebyline) January 25, 2015

Just got the last Sunday Herald in the shop excellent statement from the celtic fans HH

— joesoap (@joesoap92031490) January 25, 2015

Oh god Celtic fans actually posted that advert in the Sunday Herald today. That's unforgivably cringeworthy. Like honestly, what a riddy

— Daniel (@MiniKitson) January 25, 2015

it was a stupid decision of the sunday herald's to run that celtic fans' ad. it serves no purpose but to create tension.

— euan mccolm (@euanmccolm) January 25, 2015

Good morning. Just enjoying the Sunday Herald. pic.twitter.com/MZgGPLMZbr

— RetroSchott (@RetroScot) January 25, 2015