In terms of quality of social media output, Bundesliga sides are leagues ahead of their Premier League counterparts.
However it is Dortmund who found themselves victims of a rival’s social media brilliance on Thursday as they were called out over their new home kit.
Dortmund released their brand new home kit late on Wednesday night, unveiling a striking black fade over the famous yellow.
— Borussia Dortmund (@BVB) May 18, 2017
We must admit that we are fans of the new shirt but Dortmund’s league-mates Borussia Monchengladbach couldn’t shake the feeling that they’d seen the design before.
— Gladbach (@borussia_en) May 18, 2017
“First you try to take ‘Borussia’ off us, and now this!” was the message from Gladbach’s official Twitter account.
Dortmund’s star man Marco Reus is a fan of the shirt but did not make reference to the accusations of design-theft.
“I like the new design that PUMA has developed,” Reus said. “The cross strips with the colour traces are really cool. Now we want to celebrate with the new jersey a great season and then again in the new season in all competitions attack and celebrate as many and great successes.”
What do we think? Parallel thinking or straight-up rip-off?