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16th Jun 2021

Cristiano Ronaldo snub wipes billions off Coca-Cola’s market value

Kieran Galpin

Ronaldo endorses water over Coca-Cola.

Cristiano Ronaldo has single-handedly plummeted the share price of Coca-Cola after he removed it during a press conference.

Ronaldo is a passionate health fanatic whose diet proves why he can keep so shredded. He consumes two lunches, two dinners, multiple snacks, and five naps a day. The naps sound good, at least.

Before facing Hungary, Ronaldo was not impressed by the drink choices at the press conference. He moved two bottles of coke away from him before emphasising the only logical choice- water.

A spokesperson for the Euros said that: “Players are offered water, alongside Coca-Cola and Coca-Cola Zero Sugar, on arrival at our press conferences.”

The share price of Coca-Cola dropped that very day, from $56.10 to $55.22. The market value of the carbonated drink also declined, falling to $238bn from $242bn.

Coke is one of the Euro’s sponsors, yet they did not seem to have an adverse reaction to Ronaldo single-handedly breaking their bottom line. They insisted that everyone has a personal preference, with different tastes and needs. Ronaldo certainly won’t be the face of Coca-Cola anytime soon, but perhaps Evian could do with a spokesperson?

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