Clare Balding 11/6/2015

REPRO FREE***PRESS RELEASE NO REPRODUCTION FEE*** Clare Balding Liberty Insurance Women in Sport in Ireland 'WISE UP' Study Launch, Croke Park, Dublin 11/6/2015 ‘WISE UP’ STUDY UNCOVERS BARRIERS TO AND RECOMMENDATIONS FOR GREATER PARTICIPATION OF ‘WOMEN IN SPORT’ 73% of those now attending live sports fixtures also did so as children. Liberty Insurance calls on parents and families to pledge to bring daughters, nieces, and granddaughters to sporting fixtures. #supporthersport Pictured at Croke Park is Clare Balding, author, TV and Radio presenter discussing new research and insights into Women in Sport in Ireland as Liberty Insurance revealed a new study¹, ‘WISE UP’. The study has clearly found that going to matches as a child normalises a sporting habit for later life. Liberty Insurance is launching a pledging campaign to encourage parents and families to bring their daughters, sisters, nieces, and granddaughters to a women’s sporting fixture this year. People can tweet their pledge using #supporthersport. Strikingly, ‘WISE UP’ also revealed that Irish women are more active than Irish men – 55% of women describe themselves as active compared to 45% of men. The study is part of a wider series of initiatives undertaken by Liberty Insurance, proud partner of both the GAA Hurling and Camogie Championships, to shine a light on the challenges and opportunities that exist around unlocking transformational gains in Women in Sport (WIS) in Ireland. Mandatory Credit ©INPHO/Morgan Treacy