Launch of The Lidl National Football League

25 January 2017; LGFA footballers Aoife Norris of Offaly, left, and Aishling Moloney of Tipperary announce Lidl Ireland's second year of partnership with the Ladies Gaelic Football Association. Following on from the phenomenal success of the #SeriousSupport campaign last year which saw the retailer pledge to invest over €1.5 million in Ladies Gaelic Football in year one, Lidl today commits to the same level of support for the season ahead. The next phase of the campaign is entitled "Serious Starts Here" and sees Lidl investing further in the LGFA where it counts most - at local level and in the community. This is where serious support is born and nurtured - through the dedication of a local community. It all begins with a school or a club and Lidl wants to help make the support for players strong from the start so young female talent is given its best chance. The first phase of the campaign will see an above the line regional campaign launched featuring 8 counties. The creative will show a county player, a player from their club and a player from their school, with the tagline "Serious Starts Here". Throughout the year then Lidl will run various initiatives for the benefit of clubs and schools, following on from the successful kit donations. Lidl Head Office, Tallaght, Dublin. Photo by Sam Barnes/Sportsfile *** NO REPRODUCTION FEE ***