Throw in a funky soundtrack and you're onto a winner.
AIB's latest campaign around the GAA focuses on the fact that clubs and communities are merely loaning out star players to the counties while they chase All-Ireland glory.
Their first video - Killarney Legion: Official Suppliers of James O'Donoghue to Kerry GAA - perfectly conveys that message.
Never has a journey from the delivery ward to Croke Park glory been portrayed so magnificently, and with such a funky backbeat.
https://youtu.be/jGJpbCKlhk4
