Video: Luis Suarez stars in new adidas ad tagged #therewillbehaters

This looks like the start of a new campaign to us

When Luis Suarez took a chunk out of Giorgio Chiellini at the World Cup, the unexpected viral sensation it caused was people pretending to be bitten by adidas ads featuring the Uruguayan. We thought the company might drop him but it seems they have decided to not only retain him, they may even start to play up his 'maverick' reputation. Today adidas Football posted this on there Twitter account, which is pretty nifty, even if it is very short.

They hate the way you stand up. #therewillbehaters pic.twitter.com/6RCW4kD1R6 — adidasfootball (@adidasfootball) January 16, 2015

But it is the hashtag used that suggests that adidas may be taking on those who don't like the Barca striker. Time will tell.