PICS: Dunkin’ Donuts redesign of the Liverpool crest has angered a lot of fans

Ah lads...

Maybe it's because they're American and they may not fully understand the significance of the Liverpool crest, but we think any club would have reacted pretty strongly if there was symbolic vandalism like this committed on their club. Dunkin' Donuts are one of Liverpool's sponsors, and a deal to link up with the food chain was in fact the only January transfer activity last season, but there could be a serious backlash after this faux pas. The Americans decided to do a little redesign of the Liverpool crest as part of a competition inviting fans to design their own badge but it did not go down well The current image that represents the Anfield club includes two flames that linked to remembering those lost in the Hillsborough disaster, while there is also an image of the famous Shankly Gates to recall Bill Shankly,the club's legendary manager. 'You'll Never Walk alone' is also included but all of that has been replaced in the offensive tweet sent below It was subsequently deleted but not before the world of Twitter had its say: https://twitter.com/JimBoardman/status/570732721573634048 https://twitter.com/readie16/status/570723487096147968 https://twitter.com/Kolology/status/570720010425016322 https://twitter.com/ftnine/status/570734593369907200 https://twitter.com/AnfieldEurope/status/570718106957578240 The American company have since apologised and decided to not go ahead with the campaign. In a statement they say that they reealise their error did not intend any offence,

'We apologise for any insensitivity regarding our tweet supporting an LFC-themed promotion featuring the LFC Crest. As a proud partner of LFC, we did not intend any offense, particularly to the Club’s supporters. We have removed the tweet and halted the campaign immediately.'

H/T to Bleacher Report